Page Rank explained

When you get involved in internet marketing you soon understand that, for a webmaster, page rank can be a very sensitive subject. Just to be quite clear what we are talking about, here is a brief explanation:

PageRank shows the importance of a web page in comparison to its peers. A page with a high PageRank will receives more search engine traffic than a similar page with a lower rank. It really is that simple. The page rank is decided by Google, who explain it like this:

'The system for ranking web pages was developed by our founders Larry Page and Sergey Brin at Stanford University. And while we have dozens of engineers working to improve every aspect of Google on a daily basis, PageRank continues to provide the basis for all of our web search tools.'
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