Latest Home Based Business Ideas

26 April 2007

Google is wrong about paid links

Interesting piece from the Search Engine Watch Blog:

'Google engineer Matt Cutts posted a series of blog posts on Saturday, attacking hidden links, links in Wordpress themes, and paid links. I'm sure his intention is noble: to remove irrelevant links from the serps. But has he gone too far? Judging by the firestorm of protest in the blogosphere, that may be the case.

There are certainly paid links that affect search result quality, and Google has every right to deal with those. But to say that human-reviewed, relevant paid links will be punished is another situation entirely. That makes it look like Google is flexing its muscles as the dominant search engine to take out competitors of its own text ad program.'



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